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Our Work/Make Calcutta Relevant Again (MCRA)
Case Study

Make Calcutta Relevant Again (MCRA)

Build a cohesive identity system for Make Calcutta Relevant Again (MCRA), including podcast branding + creative direction, CCU Festival logo + content, and end-to-end social media management from inception.

Client

Make Calcutta Relevant Again (MCRA)

Services

9

Year

2026

Project Narrative

Strategic design crafted to move the brand forward.

Build a cohesive identity system for Make Calcutta Relevant Again (MCRA), including podcast branding + creative direction, CCU Festival logo + content, and end-to-end social media management from inception.

Key Outcomes

  • 1Built the core brand identity for MCRA and made it consistent across platforms
  • 2Led social media management for 1 years from inception , including content design systems and publishing support (so the brand stayed consistent while scaling output)
  • 3Designed The CCU Festival logo, design and content system built for both digital promos and on-ground visibility
  • 4Delivered podcast branding + creative direction , aligning the show’s visual language, tone, and content style into one recognizable world

Gallery

Visual Storyboard

Curated frames from the project. Tap any frame to open full screen.

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