Case Study

VIri

Develop a compelling brand identity and packaging design for Viri Fragrance, a premium, sustainable air freshener brand with car and home (incense diffuser) variants, in preparation for launch on quick commerce platforms. Followed by a fresh new set of packaging design and a powerful ecom website to match.

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Client

VIri

Services

Year

2026

Project Narrative

Strategic design crafted to move the brand forward.

Key Outcomes

1Created a cohesive premium brand identity usable across packaging, web, and marketing
2Designed a scalable packaging system for car and home variants with clear product hierarchy
3Aligned the website with the brand system and updated it to a modern, sleek, high-performing conversion beast to improve trust, consistency, and conversion.
4Transitioned the store to a headless Shopify + Next.js setup for better performance and scalability
5Set up marketing creatives and performance-ready foundations for launch and growth

Gallery

Visual Storyboard

Curated frames from the project. Tap any frame to open full screen.

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